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Time to report your impact
It's annual report time again for organisations that have a July-June financial year, and with it comes the opportunity to showcase the impact you've made over the past year. Sure, you talk to your stakeholders and customers all year - but your annual report is a unique opportunity to bring all of that communication together and demonstrate how all of that activity served to further your organisational objectives. I've written before about some key elements of an effective a


Ethical use of AI in communications
Are We Humans Too Successful in Creating AI That Mirrors Our Own Flaws? Understanding AI's Ethical Dilemmas Two interesting studies have come out recently that illustrate how AI tools can lie and cheat if it benefits them. This raises a crucial question: are we creating AI that reflects our own flaws? Even more concerning, these tools may risk human wellbeing if it serves their interests. One study, conducted by Anthropic , focuses on safety in AI. They developed the highly u
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